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This level served as resistance ahead of earnings and will be a tough nut to crack for the bulls. Mirror founder Brynn Putnam, as seen in our Forbes magazine feature on the startup. After climbing toward $320, though, the shares were rejected. Mirror, an interactive in-home fitness experience. Karlie Kloss and Creative Agency founder Kevin Huvane are also investors. If that happens, the stock may find itself in a new bullish uptrend, potentially putting the $350 mark in play. Lululemon stock is jumping after the company's $500 million deal for Mirror. Fitness startup Mirror nears $300M valuation with fresh funding, “In 2019, we detailed our vision to be the experiential brand that ignites a community of people living the sweatlife through sweat, grow and connect,” CEO Calvin McDonald said in a press release tied to the news. Near this level, Lululemon stock will find the 161.8% extension. Shop Accessories We Made Too Much. It also cleared downtrend resistance. Lululemon today announced plans to acquire home exercise startup Mirror for $500 million. Begin Slideshow. With gyms closed in many areas during the pandemic, Peloton continues to do well. For the quarter, the company missed on revenue estimates. Here's how the LULU charts look. Shop Women's We Made Too Much . © 2021 TheStreet, Inc. All rights reserved. Shop Men's We Made Too Much. Action Alerts PLUS is a registered trademark of TheStreet, Inc. lululemon sale. Lululemon acquires in-home fitness company Mirror in $500M deal. Alexandra Polk. The company came out of stealth. It follows a $1 million investment that the yoga-inspired athletic and athleisure brand made in Mirror last year. Here's how the LULU charts look. Yoga-pants retailer Lululemon Athletica Inc. agreed to buy Mirror, a maker of in-home fitness equipment, for $500 million, broadening a partnership that began last year as … Vincent Plana | Jul 3 2020, 4:49 pm. This is constructive price action for the bulls, particularly as the stock gaps higher on Tuesday and reclaims the 20-day moving average. The deal is … Less stress, more sweat. forbes.com Lululemon Promo Codes | 50% Off In December 2020 | Forbes. 3 min read. Should that nut be cracked, the bulls need to see Lululemon rotate over and close above the monthly high, which sits at $324.76. Shop Girls' We Made Too Much. Lululemon is acquiring the in-home fitness company Mirror for $500 million, the retailer announced Monday. The deal comes at a time when home workout solutions are in high demand. This marks Lululemon's first acquisition. Bevor ich auf den jüngsten Deal eingehe, möchte ich Ihnen die US-Firma Lululemon gerne näher vorstellen. Fitness and athletic apparel firm Lululemon will acquire at-home fitness tech firm Mirror in a deal worth around US$500m (€446m, £407m). LULU's deal with Mirror provides a catalyst for both entities to execute their existing long-term growth plans. Mirror founder Brynn Putnam was a Lululemon ambassador. My Account My Account. Lululemon successfully … There’s stiff competition in the category of connected fitness slabs, including Tonal and Tempo, but Mirror continues to be the biggest name of the bunch. There’s stiff competition in the category of connected fitness slabs, including Tonal and Tempo, but Mirror continues to be the biggest name of the bunch. The fitness apparel company noted its plans by way of a press release, noting that it hopes to close the sale by the end of the second fiscal quarter of this year. The company offers a mirror that turns into an interactive home gym. The two companies have a relationship dating back to late last year, when Lululemon become an investor in Mirror. Lululemon stock is jumping after the company's $500 million deal for Mirror. A brand now owned by the fitness apparel company, lululemon, Mirror sells a $1,500 smart workout machine that aims to bring the advantages of a brick-and-mortar fitness studio into the comfort of your home. Even when they begin to reopen in different locales, it seems many will be wary of returning to a potentially high-risk enclosed space, so long as the virus continues to spread. In short, watch $320 to $325 on the upside and the 20-day moving average on the downside. Mirror is an interactive workout platform which provides live and on-demand fitness classes – as well as personal training – in a variety of workout genres. Image courtesy of MIRROR “In 2019, we detailed our vision to be the experiential brand that ignites a community of people living the sweatlife through sweat, grow and connect. Mirror Combo is LuluLemon in Peloton’s Eye. Comparing Mirror and Peloton, we can see Mirror’s edge when it comes to pricing and options. Lululemon said that the move would allow it to bring more content to consumers via brand ambassadors for both companies. In a way, it’s not unlike Peloton  (PTON) - Get Report, the stock of which has flourished as investors flock to stay-at-home businesses. Jamel Toppin for Forbes. Subject to customary closing conditions, the deal is expected to close in the next several weeks. With the use of a companion app, it streams live and on-demand fitness classes directly onto its reflective surface. The all-cash deal lands Lululemon an up-and-coming workout company that enables customers to participate in live classes from the comfort of their homes. Or at least it could be. My Shop Preferences. In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for an impressive $500 million.. The shares had surged to records ahead of the print. lululemon athletica's (NASDAQ:LULU) $500 million acquisition of the MIRROR home interactive fitness brand made some waves in the athletic world when it was announced on June 29. We look forward to learning from and working with Brynn Putnam and the team at Mirror to accelerate the growth of personalized in-home fitness.”. The acquisition, when completed, will be the first for Lululemon. While the 20-day initially acted as support, it failed to buoy the share price later in the month. Mirror; Sign In; 0; lululemon. Now they're jumping, and let’s see what the charts look like. Summary. Lululemon said it expected Mirror, founded by a former professional ballet dancer four years ago, to turn a “modest” profit next year, excluding expenses related to the acquisition. The acquisition of Mirror was an extremely smart business strategy for Lululemon. In mid-June, Lululemon stock corrected lower on earnings. So far, so good, if we’re basing those observations on the stock price alone. Sign In; … Women's; Men's; Accessories; Shop We Made Too Much. Lululemon im Portrait. The Mirror deal fits in with Lululemon’s expansion into experiences, and continues the company’s long-time marketing playbook that promotes the brand by giving product to “global ambassadors” — usually local athletes and yoga instructors. Lululemon is buying at-home fitness company Mirror for $500 million, a deal that aims to capitalize on pandemic-fueled upheaval in the fitness and retail industries. Lululemon, Mirror, & ALL The 2021 Deals On Fitness Favorites. Receive full access to our market insights, commentary, newsletters, breaking news alerts, and more. Lululemon today announced plans to acquire home exercise startup Mirror for $500 million. The company has raised a total of $74.8 million from investors, including Point72 Ventures, Spark Capital, First Round Capital, Lerer Hippeau and BoxGroup. While home gyms and workouts have been on the rise for a while now, they have been more popular than ever due to COVID-19 shutting down gyms for nearly four months. Free Shipping. Mirror will operate as a standalone company within Lululemon and retain its chief executive following completion of the deal, the companies said Monday in a statement. Mirror has been viewed by many as an alternative to Peloton’s wildly popular connected machines. (Mirror/Twitter) Lululemon has announced that it has acquired Mirror, an in-home fitness company, for a purchase price of $500 million. The free space that isn't already occupied by our bed is now a designated yoga spot, the empty few feet between our couch and TV now exists as a cardio zone, and streaming virtual classes are our new workout routines. Lululemon Athletica  (LULU) - Get Report shares are off the highs of the day, but still up about 6%, after the athleisure-apparel company agreed to buy at-home fitness company Mirror for $500 million. Mirror is an interactive workout platform which provides live and on-demand fitness classes – as well as personal training – in a variety of workout genres. The $34 million Series B-1 brought in $34 million for the New York startup’s $1,495 reflective guided workout machine, valuing the startup at around $300 million. lululemon athletica inc. (NASDAQ:LULU) today announced that it has entered into a definitive agreement to acquire MIRROR, a leading in-home fitness co The purchase will be paid from Lululemon’s primary sources of liquidity, including … The past year saved us major $$$ in monthly membership fees by forcing us to take our fitness journies into our hands. Paragon of yoga wear Lululemon Athletica has agreed to acquire up-and-coming exercise company Mirror in an all-cash deal. Lululemon investors are hoping that the Vancouver company can ride a similar wave of momentum with Mirror. Below that figure puts $290 back in play, followed by the 50-day moving average and possibly the $260 breakout level. The free space that isn't already … The COVID-19 pandemic has severely limited workout options for many across the world, and the continued closure of gyms has prolonged the problem. However, $290 filled the role, acting as support on two different occasions during June after acting as resistance in late May. See All Slides. On the downside, see that Lululemon holds the 20-day moving average. (Mirror’s founder, Brynn Putnam, is a former Lululemon … Mirror has been viewed by many as an alternative to Peloton’s wildly popular connected machines. Lululemon Athletica Inc. has entered into an agreement to acquire in-home fitness company Mirror. Here's a little mood boost whilst you wait for the next big event. “The acquisition of MIRROR is an exciting opportunity to build upon that vision, enhance our digital and interactive capabilities, and deepen our roots in the sweatlife. Lululemon Buys Interactive Home Fitness System Mirror for $500 Million The deal is expected to close in the second quarter of fiscal year 2020 with Mirror … Lululemon Athletica has announced that it has entered into a definitive agreement to acquire Mirror, an in-home fitness startup that sells a wall-mounted device that streams live and pre-recorded classes.. Lululemon will fund the acquisition from existing liquidity. Shares of Lululemon were working off the impact of a somewhat disappointing earnings report. This provides a high-level perspective on where they see Lululemon going in the long term and why the Mirror deal made sense. The company came out of stealth onstage at TechCrunch Disrupt in 2018. 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